What is HSTLR Wear? November 5, 2017 – Posted in: hustle

My name is Lucas Weaver, and I’m a 26 year old American from Texas, currently living in Rotterdam Noord. HSTLR Wear is a clothing company I started when I was living in Amsterdam and working in Rotterdam.

lucas weaver hstlr wear

An interesting thing about living in Amsterdam and working in Rotterdam at the same time is that you get to see two completely different sides of Holland. Amsterdam is small, old, and packed full of people (mostly tourists). The beauty and history of Amsterdam surrounds you at every turn. The canals, the beautiful trees with fall colors, and of course the people, all tell a story of glamour.

When you’re in Amsterdam you’ll see some of the most beautiful people in the world, and most will be dressed in the latest fashion brands and trends. Ever want know what’s about to be hot in your city? Spend a day in Amsterdam and you’ll have everything you need.

Rotterdam on the other hand tells its own story. A city of incredible beauty of its own, its modern skyline and unique architecture make the city one of the true gems of Europe. Spend a day in Rotterdam and you’ll be taken by how different it is from the rest of old and historical Europe.

One thing that will strike you about Rotterdam is how the people are there to work. Different from those whose main purpose is to sit at cafes and chill, the people of Rotterdam are there to hustle. Most of the people in Rotterdam in a give day don’t live there. They may live in one of the many surrounding villages and commute into the city, but when in Rotterdam, they share the same mission: the hustle.

These two cities show you the best of the heart and soul of the Netherlands. Elegance, beauty, style and fashion. Hard work, dedication, innovation, and rebuilding. Living in these two cities has been one of the greatest opportunities of my life, and I truly believe my time living here has helped me develop the work ethic I need to live a successful life.

That’s where the HSTLR Wear brand comes in. The HSTLR Wear clothing brand is my expression of the mix of style and hustle that Holland has taught me. HSTLR Wear is my combination of my Texas roots, blue collar raising, and all of the European style and culture that has been breathed into me during my time of traveling Europe.

If you’re reading this post, I know you’re on your own HSTLR journey, and I hope you’ll let HSTLR Wear be a part of it.

Here’s to the hustle,

Lucas Weaver, Founder of HSTLR Wear